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SportsCom projects

Rebranding Creyf's to Start People

Innovative Partnership turns Belgian 1st Division pitches orange: a world first!
As part of the rebranding of Creyf's to Start People, SportsCom successfully persuaded 5 Jupiler Pro League teams to swap their usual football kit for an orange Start People kit.

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Golden Pages

Golden Pages decided to sponsor eight first division clubs in order to emphasize the strength of its brand when it comes to 'local searches'. However, this was not just done via classic hoardings, but also by establishing a presence in unexpected places, such as in dugouts and on the socks worn by the sponsored teams.
Result: an increase in spontaneous brand recognition of 25% and increased brand likeability amongst the supporters of the sponsored clubs. .

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Aannemingen Verelst

SME Aannemingen Verelst joined the ranks of giants such as Inbev, Coca Cola, Belgacom and others as a fully-fledged main sponsor of the Red Devils. Under the motto, 'Those who aren't strong have to be smart', SportsCom introduced various alternative forms of visibility such as branding the dugouts... This was a new idea that was quickly picked up by everyone. Verelst opted for extensive outsourcing of its sports marketing to SportsCom, which took care of the entire project from A to Z.

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Osmo

OSMO purposefully opted for the complete outsourcing of its sports marketing, taking the line that their management team had to focus on the core business and not on supporting and directing their extensive cyclo-cross project. SportsCom acts as an outsourced (sports) marketing department and reports directly to the OSMO management team. SportsCom negotiates all contracts, makes sure that they are followed to the letter and creates added value through creative (field) campaigns. Independent research recently revealed that OSMO has an outstanding level of visibility in cyclo-cross racing!

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SportsCom Congresses

SportsCom innovatively designs, develops and organises congresses and sports cafés about sports sponsorship according to the principle of “Business through Sport”.
We aim to give participants a thorough overview of the latest trends, both in sports sponsoring and in sports marketing and communication in addition to creating opportunities for networking.

Café 20/11/2008
Congres 17/04/2008
Congres 27/09/2007
Congres 23/03/2007

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Sportscom profile

Independent

SportsCom is a young and dynamic independent Belgian sports marketing agency that helps companies and organisations create a successful and profitable link with the world of sports.

Our shared passion for sport and more than 15 years of experience in marketing and event management enables us to develop "winning cases" in a professional and credible way for companies who wish to fully integrate sports within their marketing mix.

SportsCom is able to support your marketing department in order to organise and/or optimise sponsorship projects.

SportsCom channels all the emotions and passion that are characteristic of sports events and helps you to use sports marketing as a strategic marketing and communication tool that is geared towards improving your current business.

SportsCom can act as a fully-fledged partner for your marketing department.

Full Service

SportsCom completely takes over all sports marketing and sponsorship activities as soon as a company has taken the strategic decision to use sport as a marketing and sales tool, both on B2C as well as B2B levels.

SportsCom provides advice during contract negotiations (or takes this over completely), closely follows up the implementation of contracts, creates added value through creative activation and field marketing campaigns, ensures that costs are kept tightly under control and acts as a fully independent intermediary between your marketing and/or sales department and the sponsored party. SportsCom only works for companies that provide sponsorship and not for clubs, societies or associations.

•	SportsCom geeft adverteerders een gratis sportmarketingaudit! Klik hier.
•	Article in 'Ondernemen' magazine. Clickhere to read.
•	SportsCom turns Belgian cyclo-cross championship black, yellow and red. Click hereto read the press release.